Thursday, December 14, 2006

Selling The Inexpensive Solar Water Pump by Walt Barrett

You know,there is only one way to prove a point really fast -- "Put your money where your mouth is!" That is why I decided to lower the price of our Solar Well Pump Kit to an insane $750.00 plus shipping. We have to get this equipment out there even if we lose money! The point is that people need the equipment and we can make up the losses with volume sales in the future -- we hope!
I have tried everything else to no avail, and I will not pay for position on the search engines. I think that concept stinks, and they (The search engine companies) are a bunch of hypocrites to be complaining about certain companies that want to charge a premium for speedier service on the Internet that is totally clogged with unnecessary spam and other crap that we just have to deal with unless we want the government interfering in that too. Paying for advertising is totally fair, but paying for position defeats all the other principles of proper web page design, key words etc, if a major big guy can shut the little guys out with his big money. Why have a web crawler at all if you are going to defeat or dilute the results with money from big business -- Our real government!
The pump for our system alone retails for as much as $600.00 on the Internet, the controller for over $100.00, and the collector for over $300.00, on other web sites, That is a $1000.00 value for only $750.00 plus shipping. We have to find out if there is a future in the solar business or not!

Saturday, December 02, 2006

The Lack of Interest In Our Solar Water Pumps or, Getting Your Products Found On The Internet by Walter H. Barrett

Getting your products found on the Internet.
I have to tell you in all honesty that I am really disgusted with the lack of mail that we receive for our solar water pumping kits. I know there is a great need for this product, and I have bent over backwards to get the price down as low as possible. It doesn't make any difference! I know what part of the problem is. I just did a google search for solar water pumps and went in 20 pages without finding my pump, and gave up in despair! That means that our handful of sales are only from people who stumble across our pump page by accident. I can guarantee you one thing, and that is we are going to do something about that because we should be selling several a week at the bargain price for a kit of only $895.00!
This is the address .
This kit is made entirely in North America and ships for low bucks because it is not that heavy and the quality is super. I will report my progress on this problem.
Getting your products found on the Internet is a problem. People write books, and sell all kinds of submission, and keyword schemes etc. But it seems to me that as long as the owners of the search engines are selling position on their sites it makes their sites slanted towards the big guys. I used to say all the time that the Internet creates a level playing field, but that is not really true anymore. Once the reality sunk in that there are literally billions of dollars at stake by rigging the search engines towards those who pay the most money it was all over for the little guy. Now the big money boys want to take over the whole works, and even make you pay for the speed with which you can send and receive your e-mail.
They will create a high class and low class Internet if they get their way. Now we all know that when Al Gore "invented the internet" he never really intended that!
If the big boys throw enough money around congress they will surely succeed sooner or later because the reality is that big business really runs our government anyway.
As long as companies are allowed to channel huge sums of money and perks to congress small business will continue to suffer and eventually will be exterminated.
My advice is to find other ways to promote your web site as cheaply as possible. It is not that expensive if you have a great product with a fair price, and a little imagination.

Friday, December 01, 2006

Let's All Help Out At Christmas and The Holidays by Walter H. Barrett

There are many of us that have seen some pretty rough times going all the way back the nineteen-thirties in my case. We have seen the endless depressions, recessions and wars, but here we are, the survivors, for better or worse. Now it is time to pay a little back. In my case there is a needy family of four that we know, and they have suffered a lot of bad breaks in life. The Mother is not lazy, and she is a very hard worker. Her husband left her with three young kids. With wages what they are, she just cannot work enough hours to make ends meet, and to top it off she is recovering from Lyme disease which her brilliant doctor misdiagnosed for eighteen months! So, my Wife Nancy goes to see her often, and gives her extra money that we will never really miss. We have decided that for the holidays this year we will give her a very generous gift certificate for the super market. I am only mentioning this to impart an idea for a way to do a good thing, and maybe even bring on some significant and sorely needed changes. If everyone would look around them for even one person that could use even a few dollars to help them over a bump in the road it would be a great thing. A lot of people give now, but there are a lot more who could , and don't. Personally I get a great deal of satisfaction by seeing where my money goes, and knowing the intended person got it. Anything from a bag of groceries to a load of fuel is good. All poor people are not lazy. They just can't make it in our screwed up economy. It is not a new idea but some folks need reminding. Please try to look after someone who is worse off than you are -- pass it along
Happy Holidays!


My New Eye by Walter H. Barrett

I am sorry that I am behind in my postings this week, but it has been a rather interesting week! As many of you know, I am now on the sunny side of seventy-four, and I recently found that I had serious cataract problems with both of my eyes. The right eye was so bad that I was legally blind in that eye. Well in the old days I would have been doomed to just quietly go blind, and that would have seriously hampered my business career. Now it seems that it was just a minor set back in my busy life.
The long story short is that I walked into the hospital Tuesday morning at 6 AM legally blind in my right eye and walked out at 10 AM the same morning with 20-15 vision, and no more glasses as soon as they do the other eye in the very near future. Fifty years ago if anyone had told me that story I would have been rolling around on the floor laughing at them. It just goes to show that in spite of our many problems we have made some progress in this world.
It brings to mind a night in the late nineteen thirties that my Dad came home from work one evening, and in the glow of our oil lamp lit dinner table he told us that he saw a radio in a box in the window of the radio store in town, and the box showed talking motion pictures. He was always teasing us with his tall tales, and my Mother called him a liar and said "There could never be such a machine!" There may be a lesson in there somewhere. I know one thing for sure; I have literally gone from oil lamps to the internet in my life!
I'll be seeing you!

Thursday, November 23, 2006

The Battery Reconditioning Business by Walter H. Barrett

Many many years ago I got interested in reconditioning lead acid batteries. One of the major reasons that lead acid batteries go dead is sulfation of the lead plates. This is caused by sulfuric acid crystals building up on the lead plates. I don’t think I need to go into a lot more of the scientific details involved except to say that there is a great deal more information about the subject on the Internet if you are really interested.
Reconditioning is different from rebuilding. Rebuilders remove and repair the bad cells in a battery whereas a reconditioner simply follows a series of steps to test a battery to determine if it is rebuildable to begin with. If the tests prove positive for reconditioning, the reconditioner then moves ahead to the next step by adding certain mixtures of chemicals designed to assist in the dissolving of the built up acid crystals on the lead plates. Once the crystals are dissolved through a combination of chemical additives, and the normal recharging process the batteries are ready, after a rigorous load test, to go back into service. Not all lead acid batteries can be reconditioned. Some will fail the load test even after the reconditioning process. This is to be expected, and you can still salvage enough value from the junk batteries to more than make up for the little bit of chemicals that you may have wasted. I have written a free Battery-Reconditioning manual on the subject. If you write to me on this blog I will send you a free electronic copy by e-mail.
Now here comes the warning about getting into the business. I have an over twenty-five-year track record on the formula that I developed for aiding in the reconditioning process. We even give away free samples of our chemicals as long as you pay the postage. We also give full support to our customers. We have letters from satisfied, successful clients. DO NOT INVEST THOUSANDS OF DOLLARS TO GET INTO THE BATTERY RECONDITION BUSINESS. There is no need. You can get started in the business for well under $500.00 on a small scale if you want to get a feel for the business. Frankly, more people fail at it than those who succeed. The reason is that it is hard, heavy, dirty work, and you have to be very careful about acid burns and explosions from accumulated hydrogen gas. Smoking, matches and sparks are definitely no allowed.
Having said all of that, our additive is a dry powder mixture that is very effective in the reconditioning process. We package it both here in the USA and at our facility in India for ease of shipments into Asia and the Pacific communities. We offer full customer support via e-mail seven days a week. You will get assistance if you need it.
YOU MAY REQUEST A FREE RECONDITIONING MANUAL BY WRITING ME AT THIS BLOG. Just don’t waste a lot of money on an expensive battery-rebuilding program until you try us. Do not spend thousands of dollars on equipment. Get your feet wet by starting slow and then grow from there. Try our free chemicals, just pay the postage. Please check out our battery pages here, , and remember, the money that started came from the battery reconditioning business. We are selling a lot of these chemicals every day. If you want to work hard you can make a very good living at it.

Sunday, November 19, 2006

Free Energy For A Vegetable Oil Powered Business by Walter H. Barrett

Yesterday I had the great pleasure of visiting a business in Connecticut that is basically vegetable oil powered. It was a very heartening experience for both my wife Nancy, who came along for the visit, and myself. Nancy and I have both been major proponents of alternate energy for over forty years, and it isn’t every day that we get to actually see a brilliantly designed working system. We were also very impressed with the fact that the place was very neat and clean, especially for a very successful automotive repair shop.
It seems that the owner of the business got very tired of the high energy costs eating up a large chunk of his profits. So he decided to take matters into his own hands, and he has done a remarkable job in three separate areas to save energy. These are the heating of the facility, the electrical power for the facility, and the fuel for the company vehicles. In my judgment, the cost of these modifications is far outweighed by the huge savings he is realizing. Some of the technology used is simple and some is moderately complicated. None of it is overly expensive.
The first, and most obvious, and easiest area is the heating of the building. Being a very successful automotive maintenance, and repair shop there has always been an abundance of waste drain oil from engine oil changes etc. Most garage owners have to pay money to have this oil hauled away. The owner has installed a modified type of oil burner that does a very clean job of burning this waste oil to heat the building for virtually free.
The second item, and the real reason why I was there, was the Straight Vegetable Oil powered 20 KW modified diesel generator. Nancy and I had driven up to deliver one of our custom built heat exchangers used to aid the combustion of SVO (Straight Vegetable Oil) and a couple dozen each of oil and fuel filters. When we arrived we could hear the low steady hum of the generator. Our gracious host immediately invited us for a tour of the facility.
The installation was a thing of beauty with a good solid fence to aid in blocking the noise, and an extra muffler bought from a local automotive parts house. Everything was first class.
The silent 20 kW generator happened to be one that was originally sold from our warehouse in RI. I had a lot of questions because it isn’t every day you get to spend time with someone who is actually burning SVO around the clock. Happily, our Host keeps meticulous records on both fuel consumption, and emissions. I was really impressed by the fuel consumption of only one gallon per hour. I expected it to be more due to the size of the generator. It has a very large four cylinder EPA approved Chinese made diesel engine in it. We have actually sold a great many of these units in the 15 KW, and 20 KW size. The thought of burning only twenty-four gallons of free vegetable oil in twenty-four hours is very exciting to me. The engine runs very smooth, and quiet for its size. There are neighbors next door and there have been no complaints. The unit is currently running on used filtered vegetable oil that is normally hauled off from restaurants by disposal companies. It is free for the taking. These savings more than offset the cost of the generator and the modifications to it. A kit to modify this sized unit is less than $600.00.
Now as if we hadn’t seen enough already, we were escorted next into another room where I immediately recognized a Bio Diesel Fuel Processor that is manufactured in Massachusetts by a person that we have also dealt with in the past. Our host explained to us that besides heating the building with a waste oil burner and making all of his electricity with used straight vegetable oil he also runs his diesel trucks, and cars on the bio diesel that he makes right there in the shop! It isn’t every day you see a company solving the high energy cost problem on three major fronts. I have to tell you that Nancy and I were both very excited to see that operation, and everything was working while we were there. Needles to say, we will be going back often to visit that remarkable facility to follow the results.
The owner that he is currently expanding the buildings on the property and will be using the added space to get more involved in the SVO and Bio Diesel Fuel areas. While we were there we looked at a very clean 1977 Mercedes four door sedan that will soon be converted to SVO by installing a dual fuel processor unit. I expect that with his quality of work he will be doing a lot more in that area in the near future as the ever-increasing fuel costs are driving the market in this relatively new business area of opportunity. I would strongly encourage you to investigate this area of the alternate energy business, and if you have any questions please feel free to write to me. You will get an answer. Please send this blog along to your friends. We need to spread the word, and don’t be fooled by low fuel prices as they are only temporary. Don’t wait for the six-dollar a gallon fuel!

Thursday, November 16, 2006

My Imaginary Airline Business By Walter H. Barrett

I’m writing this because I consider it a good lesson about running a business, large or small. Anyone that knows me well enough also knows that I have a brain wrenching drive to break things down to their most simple terms. I have often been accused of oversimplifying the solutions to problems. My response to them is that my business is going well, how well is yours going?
I am also known by my friends to be “news junkie” in spite of the fact that the news these days infuriates me. It is an addiction that I cannot give up! Well anyway, the news, as biased as it can be at times, is what motivates me to write. It’s the only way I can vent my frustration with many of the daily events.
My latest rant is with the Airline Business. There is a lot of merger talk again. Several airlines appear to be hemorrhaging money. Gee, what a surprise! This is where my terrible trait of oversimplifying things kicks in. Let’s consider some of the following questions nagging at my poor old brain.
The Airlines spend millions, and perhaps billions of dollars every year for advertising. Why is that necessary when you have to fight for a seat to get anywhere these days, and personally, on recent trips my flights have been totally full?
What do they expect the public to think of them when the public (Airline Execs please note that “public” means paying customers”) has to deal with their daily flim flam fair game? How much does it cost to deal out their almost minute-by-minute manipulation of the fairs that appear from the bottom of an endless deck of websites on a daily basis? Then we have the famous situation where you may live on the east coast, and unfortunately a family member living on the west coast suddenly dies. You are choked with grief, and you have to get there right away. So what does your friendly neighborhood Airline do, why they charge you a much higher rate of course! Can you possibly imagine why anyone would get upset about that, because that’s just good business isn’t it? Then there are the higher rates for the holidays. You want to fly back east to visit your poor old mom for the holidays, and money isn’t tight enough these days so these angels of mercy up the rates! I could go on and on, but I’m sure you get the point. Now here’s where my over simplification come in.
If you keep an honest set of books you know exactly what your expenses are. You also have a very good grip on the average number of people that travel on each of your aircraft every single day of the year. It doesn’t exactly take a genius to figure out what it would take as a cost per seat to make a profit every day. It certainly makes a lot more sense than paying for the constant juggling and price manipulation that we have seen every day for years. Someone has to be getting paid for the endless upgrading of the rates on the computers every day and all of the other baloney that goes along with that package. Then there is all of the printing and other promotional crap etc. Imagine what they would save if they just stopped for even a month!
All I am saying is that in any business you have to examine your operating costs, set a fair price for your product, and keep your customers happy. I blame it on the business schools. The graduates that have been emerging from these factories of fantasy (staffed mostly by people that couldn’t last six month running a business on their own today) Think that all you have to do is spend two million dollars on a Super Bowel ad, and the public will beat a path to their door and throw money at them. That is an unrealistic and dangerous attitude. You don’t stay in business by wasting your money. If people are standing in line for seats,why spend so much money on advertising,and flim flam promotions? My short summary of the Airline Business is “different strokes for different folks”, and I am sorry for that trite expression, but it’s the only appropriate phrase I can think of this morning. It’s like buying a car. I hate going to a car dealership because it’s the same deal. No two prices are ever the same. You have to negotiate with people who are constantly trying to “handle” you and I don’t like it. We are all looking for a fair deal when we do business. We don’t need people who can’t manage their businesses, and who can’t take a stand when it comes to profitable pricing policies, screwing with our heads. It seems that our business schools are producing marketing and accounting people who are too smart for their own good, and think it’s ok to operate in the gray areas of business. We’ve seen a lot of that lately. When you are running a business you don’t let your competitions’ suicide pricing gimmicks run you into bankruptcy, You don’t throw money at a problem, you don’t believe everything they told you in business school, (if your professor was so smart, why wasn’t he or she rich?), and most of all, you don’t take it out on your customers. There is a framework of rules to follow. It is the same for any business and when you deviate, you die!
Thanks for reading. Please send it to a friend.