Saturday, July 02, 2011

The Importance Of Staying Focused for anyone running a business By Walt Barrett

The Importance Of Staying Focused
Walt Barrett
An added note to all my actor friends and motion picture professionals.  This article goes double for you. It's a tough and competitive industry.

I have personally been involved with businesses for over sixty years and there is one thing that I can tell you for sure. There are a great many glittery distractions in the business world today and no free lunches. Everyday there are new offers in the email promising to make you rich overnight. These can be major distractions that will lead you astray if you are not very careful. You must stay focused on your business and always be on the lookout for ways to improve every aspect of your company. There are several important aspects of your business that you have to focus on.
First of all you must have a very strong belief in the product that you are selling. If you do not believe in your product, or understand everything pertaining to your product you will never really succeed. You must be able to answer any questions that are asked of you by your customers. If you do not understand your own products then how can you possibly expect your customers to understand them? Secondly, you must focus on the quality and the presentation of your product. The product has to look great and it has to work. Repeat sales are the heart of any good business. You must listen to the opinions of others and weigh their suggestions very carefully and then make your decisions based upon hard facts. Never make any claims that you cannot back up by performing your own testing. There is an ongoing war in the present day marketplace and you either have the spine to participate, or be prepared to lose. Now who wants to lose? I certainly don't!
If you want to succeed in selling any product then you must focus on every aspect of marketing and never take your eye off the target. The target in this case is your future customers. Marketing is just a fancy word and all it means is that you must have a big mouth and an advertising presence that allows you to tell the entire world about your product. There is nothing scary or difficult about selling a product. All you have to do to sell a great product like Battery Chem is to tell the story to as many people as you possibly can. Again, focus on the most likely markets for the product. You may have to do some free demonstrations and give away some free sample packs, but it works. It's just another form of advertising which equals marketing – same thing in my book. All the big guys give away samples and do free demos to introduce a great new product. That's why the movies have previews. Did you ever go to the fairgrounds, or the flea market and see the Lady with the new Red Cadillac convertible, a stack of cans of Carnauba Car wax, and her helper is polishing the hood? Now that's marketing in its most basic form and it works! That lady is rich!
There are so many ways that you can use to focus on advertising/marketing it can make your head spin! You have the Internet which is free with all the options of using our freely supplied videos and all the free classified ad sites. You have local free shoppers guides and newspapers that have low-cost classified ads. I like classified and have better luck with them than I ever did with expensive display ads. There are magnetic signs and decals that you can place on your cars and trucks. I like tail gate ads myself. There are business cards and sales calls you can make in person or on the phone. It just goes on and on and all you need is to stay focused and also have the spine to do it. I'm 78 and I had to start all over again at 62. It wasn't easy, but I did it. No company is ever going to help you any more than my company. I know what it is like to be broke and flat on my butt. I personally care about everyone involved with our company and all I will ever ask you to do is meet me half way and stay focused!