Thursday, December 14, 2006

Selling The Inexpensive Solar Water Pump by Walt Barrett

You know,there is only one way to prove a point really fast -- "Put your money where your mouth is!" That is why I decided to lower the price of our Solar Well Pump Kit to an insane $750.00 plus shipping. We have to get this equipment out there even if we lose money! The point is that people need the equipment and we can make up the losses with volume sales in the future -- we hope!
I have tried everything else to no avail, and I will not pay for position on the search engines. I think that concept stinks, and they (The search engine companies) are a bunch of hypocrites to be complaining about certain companies that want to charge a premium for speedier service on the Internet that is totally clogged with unnecessary spam and other crap that we just have to deal with unless we want the government interfering in that too. Paying for advertising is totally fair, but paying for position defeats all the other principles of proper web page design, key words etc, if a major big guy can shut the little guys out with his big money. Why have a web crawler at all if you are going to defeat or dilute the results with money from big business -- Our real government!
The pump for our system alone retails for as much as $600.00 on the Internet, the controller for over $100.00, and the collector for over $300.00, on other web sites, That is a $1000.00 value for only $750.00 plus shipping. We have to find out if there is a future in the solar business or not!
Walt

Saturday, December 02, 2006

The Lack of Interest In Our Solar Water Pumps or, Getting Your Products Found On The Internet by Walter H. Barrett

Getting your products found on the Internet.
I have to tell you in all honesty that I am really disgusted with the lack of mail that we receive for our solar water pumping kits. I know there is a great need for this product, and I have bent over backwards to get the price down as low as possible. It doesn't make any difference! I know what part of the problem is. I just did a google search for solar water pumps and went in 20 pages without finding my pump, and gave up in despair! That means that our handful of sales are only from people who stumble across our pump page by accident. I can guarantee you one thing, and that is we are going to do something about that because we should be selling several a week at the bargain price for a kit of only $895.00!
This is the address http://www.solar100.com/swp1.html .
This kit is made entirely in North America and ships for low bucks because it is not that heavy and the quality is super. I will report my progress on this problem.
Getting your products found on the Internet is a problem. People write books, and sell all kinds of submission, and keyword schemes etc. But it seems to me that as long as the owners of the search engines are selling position on their sites it makes their sites slanted towards the big guys. I used to say all the time that the Internet creates a level playing field, but that is not really true anymore. Once the reality sunk in that there are literally billions of dollars at stake by rigging the search engines towards those who pay the most money it was all over for the little guy. Now the big money boys want to take over the whole works, and even make you pay for the speed with which you can send and receive your e-mail.
They will create a high class and low class Internet if they get their way. Now we all know that when Al Gore "invented the internet" he never really intended that!
If the big boys throw enough money around congress they will surely succeed sooner or later because the reality is that big business really runs our government anyway.
As long as companies are allowed to channel huge sums of money and perks to congress small business will continue to suffer and eventually will be exterminated.
My advice is to find other ways to promote your web site as cheaply as possible. It is not that expensive if you have a great product with a fair price, and a little imagination.
Walt